Wednesday, September 23, 2009

What I've been busy in KL with! ;)

Stellar return for fashion showcase Model and TV host picked as the face of annual event

THE Malaysian International Fashion Alliance (MIFA) heralded the return of the Malaysia
International Fashion Week (MIFW’ 09) by announcing Andrea Fonseka as the face of M-IFW’09 at an inaugural party held at Aristo, Zouk.

According to MIFA chief executive officer Syeba Yip, the event was the first in a series of exciting parties aimed at building up the excitement among avid fashion followers, sponsors and event partners in the run-up to M-IFW’09 from Nov 4 to 8 at the Pavilion Kuala Lumpur.

“We are pleased to welcome Fonseka back to the Malaysian fashion scene. Her sterling achievements and versatile talents transcend the fashion and entertainment fields in Malaysia
and Singapore. Besides being a highly sought-after model, she is now a TV host and an
actress to boot,” Yip said.

Since the announcement coincided with Fonseka’s 25th birthday, the MIFA team presented her with a fourtier cake and a Roxy bikini. Maxis as the main presenter surprised her with an iPhone while Pernod Ricard as the official liquor partner gave her a bottle of Chivas.

More than 50 local designers are expected to showcase their collections at this year’s fashion show. Adding international flavour to the runway will be top Japanese supermodel Ai Tominaga, 10 models from Beijing, China, and several guest designers fromHongKong,India,Japan,Thailand, China and Indonesia.

“We are also launching a coffee table book in recognition of our top designers and key fashion industry players who have helped to move Malaysian fashion forward. “After a one-year hiatus, the Islamic Fashion Festival is also returning to the fold with special showcases that celebrate beauty in modesty. Fifty designers from the Bumiputra Designers Association are also expected
to show their latest collections,” Yip added.